Our Core Values

As a business, we think it is vital to instill core values in our staff and our customers. If we’re all singing off the same hymn sheet we know we can build a successful relationship with the people we work with.

Your core values are something to shout about too!

You know who you are as a person and what type of business you are building, but how will you ensure others do? Making your values clear will attract like-minded people to your business, the staff you want to work with and the customers you want to please.  Without making these values known, there is no way of knowing who believes in them and who doesn’t.

Take some time to define your business’ core values, and be sure to let us know.

Choosing our core values was easy as we knew what we wanted to achieve as a business from the offset.


We help business owners achieve their goals

This is true for our staff and our customers; we want to see everyone reach their targets and goals in life.


We adopt a Kaizen attitude

Always be open to change and continuous improvement.


We lead by example

We guide others in their behaviours to work towards a common goal.


We are accurate & transparent and open to being wrong

We strive for perfection but learn from our mistakes.


We think above the line

This is a biggy for us and not just something we leave in the workplace, this can be applied to all areas of your life.

Operating your life “Above the line” brings positivity, ownership, accountability, and responsibility; choosing to act “Below the line” breeds negativity, denial, blame & excuses – We know where we’d rather be!

© 2023 Edwards of Gwynedd.

Company number: 11869264

VAT number: 344558189

ACCA Membership number: 3698739

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